ATOBOY is the debut restaurant from husband-and-wife team Junghyun (‘JP’) and Ellia Park. It opened in July 2016, bringing modern Korean fare to the forefront of New York City’s dining scene. Borrowing its name from the Old Korean saying “Ato,” which means “gift,” the restaurant offers a banchan-inspired prix-fixe.
ATOMIX is the fine-dining concept restaurant that opened in May 2018. The two-Michelin starred restaurant offers a multidimensional perspective on Korean cuisine through ingredients, technique, and story-telling. It also celebrates Korean culture through the lens of artistry and craftsmanship, with its unique menu card program that informs guests’ of each dish’s cultural roots, or its relevance to Atomix’s vision.
Located in the iconic Rockefeller Center, NARO's cuisine will be rooted in Korean cuisine, 'Hansik.' Through NARO, launched in October 2022, we hope to tell the story of Korean cuisine currently underrepresented overseas. Featuring multi-course tasting menus as well as a la carte options, NARO will focus on subtle, delicate flavors that are vegetable-forward, highlighting traditional techniques with seasonal ingredients.
Created in partnership with HAND Hospitality and NA:EUN Hospitality, SEOUL SALON was inspired from the salons of Europe which blossomed arts and culture through the gathering of diverse minds across creative communities. SEOUL SALON is the reimagining of that energy in NYC, representing the social culture of modern Seoul through the ‘SOOL JIB’ culture.